Well, this is pretty interesting. Coming from the folks at Prism Lens FX is a very unusual looking filter. A short video of a prototype was posted to their Instagram feed. It offers a look at what will be the world’s first “Liquid FX” filter. As the name suggests, it’s essentially fluid trapped between two […]
Polaroid has announced a new Polaroid i-Type Color Film Round Frame Retinex. It was designed to celebrate the Retinex colour theory of Polaroid founder Edwin Land. This theory explains how we see and understand colour. The new film is a special limited edition, according to the company, with each box containing 16 shots. There are […]
Lens roadmaps are a great way for photographers, filmmakers and other camera users. It helps them find out what’s coming for their particular system. When lenses are added, it may be a couple of years before they’re real, but they’re coming. Mark Cruz, a Senior Marketing Manager at Nikon USA, has said that the company […]
Ahead of next week's Adobe Max event, Adobe is set to announce a pretty powerful editing tool. Of course, it's AI-powered, and it lets you edit every piece of your image as if it were a separate layer. Just select the bit of your image, and start moving it around, changing its color and appearance, or remove it completely. Adobe has released a sneak-peek video, and I must admit, the tool looks pretty impressive.
After a wildly successful Indiegogo campaign for 65mm T2.4 and an 80mm T2.4 anamorphic lenses, Venus Optics has added a stretch goal and is announcing another lens in this series. Laowa 20mm T2.2 1.5X Nanomorph lens is coming, and just like the other two, it's lightweight and tiny, perfect for packing light and all kinds of run & gun shooting situations.
When Canon introduced the 5.2mm dual fish eye lens for shooting VR 180 video, they didn’t just ‘make a new lens.’ They had to develop an entirely new ecosystem with software capable of processing the huge 8K RAW files and then make sure they were converted to a readable codec for post-processing and editing. In […]
Sky Sports and the Premier League will introduce an innovative new camera angle. Called “Game Mode,” the new angle is similar to a view from soccer video games. The upcoming Arsenal vs. Manchester City match will test the new camera angle. This unique camera view aims to offer viewers a fresh way to follow the […]
The Royal Meteorological Society has announced the winners of the 2023 Standard Chartered Weather Photographer of the Year competition. This year’s overall winner is Francisco Negroni of Chile, with a truly remarkable image titled A Perfect Cloud. It shows two surreal, flying saucer-like rings of lenticular cloud around the snow-covered summit of Chile’s most active […]
