In an era increasingly dominated by deepfakes, voice cloning, and AI-generated images and video, it's hard to tell what's real anymore. Not to mention that people don't use their critical thinking and even fail to notice when something is obviously fake.
To combat these issues, or at least contribute to the fight, Adobe has unveiled Content Credentials. It's a new technology designed to restore trust in the content we consume daily. It's a label added to content created with the help... more