Image courtesy UNIT9 and GatoradeVideo production outfit UNIT9 pulled off some neat visual tricks in a recent project for client Gatorade. Using a custom-built 'rain rig,' precisely timed water droplets fall to the ground in the shape of a figure. Strobes illuminate the droplets and give the effect of freezing them, and frame-by-frame the water figure appears to run, jump and kick right in front of our eyes.
The figure's movements... more