No photographer wants to get into the photography business with the aim of becoming a marketing expert. But the reality is that if you dont focus on the marketing and business end of photography, your business will not be able to survive long enough to do the fun stuff. It stinks, but this is the truth.
Luckily, the learning curve at the beginning is the toughest part, and as you get used to the business side, everything will come much more naturally to you. Eventually, you... more