Here are a few reasons why having a story to tell is far better than not.
1. The Billy Goat curse set down upon the beloved Chicago Cubs. With that, the MLB didn’t have to put a cent towards marketing this World Series.
2. Kyle Busch, making the ultimate comeback after a broken leg, goes for his first championship while Jeff Gordon, the face of NASCAR alongside Dale Earnhardt Jr., races his last race (or so we thought). 2015 NASCAR Sprint Cup... more