Social media have so thoroughly infused our everyday lives that calling them ubiquitous seems inadequate. Facebook, Twitter, Instagram, YouTube, Snapchat, and others take up an astonishing amount of our time, bandwidth, and attention, and have become indispensable business and marketing tools as well.
While its easy to think of these as neutral platforms for users interaction, we must bear in mind that each is a functioning business, governed by its balance... more