Thursday, September 29, 2016. It’s 10:00 am and I have a meeting at Boulogne in the office of the White Dog agency. Everything starts with a good coffee and an announcement: “We are going to realize the new McPlace internal communication campaign for McDonald’s.”
While the day before I was still eating a Royal Cheese innocently, I am informed that we are going to make together a small step in the McDonald’s history.
The objective of this... more