This brilliantly lit commercial for Canon introduces a new campaign that urges the viewer to Live for the Story, and rather curiously does not prominently feature a camera at all.
The 60-second spot follows the romantic journey of a young boy growing to adulthood, along with all the spontaneous bicycle trips, piano playing, fully clothed swimming and horse-chasing that a full and spirited life involves.
Titled Boundaries, the ad seems intended to re-introduce... more