The other night I couldn’t sleep (too much coffee at 5 pm) and was in bed scrolling through my Facebook feed, when this ad for the Samsung Gear 360 camera came up (below), with the instruction to “capture more of the moment.” Through my groggy state of semi-consciousness, it hit me in a new way. We don’t need to capture more, we need to hone a vision. If anything, we need to capture less. More wheat, less chaff.
We’ve hit a point with media where... more