When companies announce and market new cameras, they include sample images. By default, most people would believe these photos are from the latest product, and often, they are. But not always. Panasonic reportedly found itself on the wrong side of this situation last week when it announced the Lumix S9.
The cinematographer behind the hit TV series Fallout has revealed how he created the epic visual style of the video game adaptation with lighting, color, and leaning into the Western genre.
Instagram's newly-launched "Made with AI" labels are creating confusion as photographers and content creators are finding their posts slapped with the tags despite using minimal editing or apparently not using AI at all.
Panasonic and Olympus -- now OM System -- jointly announced the Micro Four Thirds System standard in 2008. Since then, it has grown to more than 60 members, and it's still growing. Lensmaker Guangdong Sirui Optical Co., Ltd. is the newest member of the standards group.
"All camera and lens manufacturers have to be innovative," says Sigma CEO Kazuto Yamaki, but "technology competition among manufacturers may not always be beneficial to customers... Easier to use interfaces, compact and lightweight bodies for enhanced portability, or some other specifications might be more... more
Godox announced a new portable continuous LED, the ML100 Bi. The bi-color light has an adjustable color temperature ranging from 2,800 to 6,500K, and Godox promises high output when used with the included reflector.
