Mobile World Congress 2025 is in full swing, running through March 6. As a result, phone announcements are coming out right and left. Xiaomi already announced its new 15 and 15 Pro phones... more
Last week, Sigma's CEO Kazuto Yamaki sat down with PetaPixel to talk about its new lenses and BF camera. As part of that discussion, Yamaki revealed that he doesn't always want to make unusual cameras but also desires to create a "serious" camera worthy of the new 300-600mm f/4.
Dubbelfilm announced a new version of its Stereo 400 and Stereo 200 specialty 35mm photographic film that improves the gradient effect from red to blue and eliminates the static colors at the beginning and end.
Reports from the CP+ show floor in Japan suggest Sigma is developing an upgraded version of its popular 35mm f/1.2 DG DN Art lens, first announced in 2019 for E and L-Mount alongside the Sigma 14-24mm f/2.8 and 45mm f/2.8 lenses.
Polaroid published a video tour of the world's only Polaroid film factory. Located in Enschede, Netherlands, it is where Polaroid employees manufacture all the Polaroid film that photographers can buy online and on store shelves.
Sigma will host a pop-up space in New York City through March to allow photographers to see the brand's updated visual identity as well as get hands-on time with the new 300-600mm f/4 lens and the "radically simple" BF camera.
Xiaomi just updated its flagship smartphone, filling it with even more Leica camera tech, but apparently, that's not enough. The company has also announced a concept called the "Modular Optical System," which asks: "what if you could magnetically attach a Four Thirds sensor and lens to the back of your phone?"
A video posted to Xiaomi's YouTube channel shows... more
