Photographers often harangue one another over pricing. Ironically, very few are willing to publicly disclose how much they charge for jobs. In economic speak, this leads to an inefficient market that has wide ranging pricing for the same output.
More to the point, no one knows what to charge, photographers dont have an easy way to benchmark their rates and approach, and thus pricing information is guarded like gold. The cycle of opacity continues.
In an age where everyone... more