Color is one of the fundamental aspects of branding, and most major companies in the world of photography are known for using key colors in their branding.
Canon has its distinctive red, an extremely popular color that’s shared by many of its rivals as well — Leica, Sigma, Kodak, and Pentax, just to name a few. Nikon is known for yellow, Fujifilm has its green, and Olympus has its blue.
But what if the major camera companies decided to... more