Canon has launched a lighthearted new advertising campaign for its PIXMA line of printers. Titled “Never Again,” the series of short 30-second advertisements imagine disastrous moments in life when printing out a photo or document could have saved a person from a lifetime of mental trauma and regret.
This spot, dubbed “Touchdown,” tells the story of a mother who regrets sharing her DSLR with her son and his friend. “Sharing that game-changing photo... more