This incredibly creative ad from Gatorade uses a “liquid printer” and precision-timed strobe photography to create a stop-motion athlete from drops of water. Whats more, it was created entirely in-camera, according to the company.
The video starts off with a human figure being pumped out of a water printer. Okay, thats pretty cool, but water printers are nothing new. But then the figure jogs over to a box and starts doing box jumps, with water splashing as its feet... more