Reports from the CP+ show floor in Japan suggest Sigma is developing an upgraded version of its popular 35mm f/1.2 DG DN Art lens, first announced in 2019 for E and L-Mount alongside the Sigma 14-24mm f/2.8 and 45mm f/2.8 lenses.
Polaroid published a video tour of the world's only Polaroid film factory. Located in Enschede, Netherlands, it is where Polaroid employees manufacture all the Polaroid film that photographers can buy online and on store shelves.
Sigma will host a pop-up space in New York City through March to allow photographers to see the brand's updated visual identity as well as get hands-on time with the new 300-600mm f/4 lens and the "radically simple" BF camera.
Xiaomi just updated its flagship smartphone, filling it with even more Leica camera tech, but apparently, that's not enough. The company has also announced a concept called the "Modular Optical System," which asks: "what if you could magnetically attach a Four Thirds sensor and lens to the back of your phone?"
A video posted to Xiaomi's YouTube channel shows... more
For 70 years, Photokina was the international photography exhibition on the planet. When it shuttered in 2020 due to what was blamed as a massive decline in markets for imaging products, it left a gaping hole in the industry -- and CP+ in Japan has firmly replaced it.
Viltrox is steadily expanding its line of lenses and Ive committed to making 2025 the year that I review more of them. Viltrox lenses have earned a glowing reputation and I very much enjoyed the 135mm f/1.8. But the latest 25mm f/1.7 comes in at an incredibly low price of $179. Can a lens this affordable make a favorable impression or is it too good to be true... more
Xiaomi has announced its 15 Series smartphones, promising exceptional image-making abilities thanks to a partnership with Leica, and the Ultra's inclusion of a Type 1 (13.1 x 9.8mm) sensor. The two companies originally... more
Australian video equipment company Atomos announced the Shinobi Go Monitor, a compact, slim, and affordable HDR monitor for hybrid photographers and content creators.
