Photography News

Olloclip has announced the launch of three lens kits for the iPhone 7 and iPhone 7 Plus: the Active Lens Set, Core Lens Set, and Macro Lens Set. All three sets, of which there are eight lenses total, are joined by the new Connect interchangeable lens system, which makes quick work of swapping between the various iPhone 7 Connect lenses. The Connect system sits flush with the... more

The latest photo trend taking over your Twitter feed this week is also quickly rising to the top of the Internet’s “Reasons I Shattered My Smartphone Screen” list. It’s been dubbed the “hands-free…” or “self-five selfie,” and it’s exactly as ridiculous as it sounds.

The momentary Internet “trend” was created, originally, by one... more

The Dolly Zoomalso known as the Vertigo Effectis a powerful cinematic technique that involves moving the camera in one direction while you zoom the lens in the opposite direction. But did you know you can actually create this same effect in post without a zoom lens? Thanks to high-res cameras, you can.

This was as much of a surprise to us as anybody... more

The Sigma 30mm F1.4 DN DC Contemporary was announced February 2016, and sits atop Sigma's line of DN mirrorless lenses, with a two-stop advantage over their previous 30mm F2.8 offering.

As a Micro Four Thirds lens, it is one of only several current autofocus F1.4 prime lenses available, with its closest competitor being the Panasonic Leica Summilux DG 25mm F1.4. While the Panasonic offers a field-of-view equivalent to a 'classic' 50mm lens, the Sigma ends up around 60mm. While that... more