Snapchat unveiled its first hardware product over the weekend, a pair of sunglasses with a built-in camera called 'Spectacles.' With the new product comes a new company name: Snap Inc. The name change, Snap explains, is directly tied to the launch of Spectacles. With the product, Snap has become more than a company centered around the Snapchat app, and the new name reflects this expanded focus.
The sunglasses feature a built-in wireless video camera that records... more