Lytro today announced Immerge, a new camera that may revolutionize how virtual reality content is captured. The company calls it “the world’s first professional light field solution for Cinematic VR.”
Mikey Schaefer is no stranger to the great outdoors. As a professional photographer who specializes in shooting in some of the most extreme environments on earth, he tests his body - and his gear - to the limits. In this field test we're following Mikey as he shoots outdoor sports with Canon's EOS 5DS and 5DSR, near his home town in Oregon. Read more
We've all witnessed the megapixel race in digital cameras and, just a few years later, the trend has caught on in the smartphone camera sector. Lately though, manufacturers seem to putting more of an emphasis on low light performance. This may be the case with the newest Samsung Galaxy device, expected to launch in early 2016, which is rumored to use a 1/2-inch 12MP imager.... more
“Tilbakeblikk” (“retrospective” in Norwegian) is a fascinating photo project that shows how Norway’s gorgeous landscapes have changed over the past century. Decades-old photos are faithfully re-captured by figuring out exactly where the original photographer stood.
DJI announced today that is has acquired a minority stake in Hasselblad, forming a strategic partnership between a well-known brand in high-end cameras and the best-known brand in camera drones.
Over the span of a 35-year career as a professional photographer, Joe McNally knows what it means to chase light. Known for his work with studio and off-camera lighting, McNally is just as well-versed in the art of natural light as he is artificial. In his PIX 2015 talk, he discusses the choices he makes about lighting to help bring out the most from his location and subject. Read more
Medium format and aerial camera maker Hasselblad has sold a minority stake to the Chinese drone giant SZ DJI Technology Co Ltd, in what the two companies describe as a 'corporate partnership'. The exact size of the stake has not been revealed, but both sides are keen to point out that there will be no merging of the businesses and from an external viewpoint nothing will change.... more
It’s always impressive when photographers and filmmakers capture mind-blowing shots in-camera rather than resorting completely to Photoshop, CGI, and other digital tricks. Screen Rant put together this 7-minute video that shows 9 movie scenes that were... more
