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Tamron has announced that it's bringing its 17-70mm F2.8 APS-C lens to Canon's RF and Nikon's Z mounts, providing a versatile option for shooters on those systems. It delivers a 26-105mm equiv. range for Nikon shooters, and is a 28-112mm equiv. on Canon.
Adobe's promised creative agent, or agentic AI, has fully arrived in Creative Cloud. Inside Premiere, Photoshop, Illustrator, InDesign, and Frame.io, users can tell Adobe's Firefly-powered AI Assistant how to edit photos, videos, and other graphics.
PGYTECH has built a reputation for designing camera accessories that sit between professional function and everyday usability, and the OneGo Roamer Tote Backpack continues that approach. Available in both 18L and 25L versions, it is designed to switch between a dedicated camera backpack and a more casual tote-style carry solution.
Westcott has announced a new portable V-Flat system designed to provide photographers and filmmakers with a more durable alternative to traditional foam core V-Flats. Featuring a collapsible aluminum frame, washable fabric surfaces, and a travel-friendly design, the company says the new V-Flat is built for creators who need light control tools that can move... more
Prime Day has arrived, which means deals on nearly every product under the Sun. For photographers, the big question is: What are the best deals on cameras? There are a fair number of pretty compelling ones, from instant film cameras all the way up to professional-grade digital cameras.
GoPro needs a win right now. Competition from DJI and Insta360 has never been stronger, its profits are down, and it has not released a flagship Hero Black camera in nearly two years. The GoPro Mission 1 Pro ($699) is its best chance to turn things around.
Amazon Prime Day has arrived, and there are many excellent deals on memory cards, portable storage, and NAS systems. The discounts help ease the pain of rising memory prices that photographers have been feeling all year.
Alongside Studio Pro, its new photo editing platform designed for high-volume working photographers, VSCO announced VSCO One, and it's getting a lot of attention, and not only for good reasons.
Over 10 years ago, photographer Dustin Snipes revealed how he captured an iconic shot of NBA star Anthony Davis dunking the Sun. But fast-forward 11 years, and Red Bull once again commissioned Snipes to do a near-identical shoot. Only this time with AJ Dybantsa, who is projected to be the number one pick at today's NBA Draft.
