You walk through the supermarket aisle until you face various choices for the product you wish to eat. In the case of cereals, it can be 20 or more different options. You reach out and pick one, which you feel is the right decision based on a well-educated process.
In fact, when you make that decision, you are executing on thousands of messages received during most of your entire lifetimeeach one with the sole purpose of influencing that decision. In commerce, that purchasing... more